Brand Creation Forging your Identity
Elevate your business to new heights with our expert branding service. From forging memorable brand stories to securing premium domains, we ensure your business leaves a lasting impression in the digital landscape.
Branding Naming Process
1. Brand positioning
Brand position is about where your brand fits compared to others, and why customers prefer it over a competitor. It’s all about standing out and connecting with your target audience.
2. Naming and tagline
Naming requires careful consideration of identity and resonance. Crafting a tagline complements this process by encapsulating the essence succinctly, creating a memorable touchpoint for the brand.
3. Premium domains
A premium domain is more than a web address; it’s a strategic asset that complements the brand name. Acting as your brand’s first touchpoint, it elevates first impressions, brand recall, and credibility.
4. Linguistic analysis
Linguistic analysis in company naming goes beyond aesthetics, involving a detailed examination of phonetics, cultural connotations, and nuances to ensure a positive resonance across diverse audiences.
5. Visual identity
Encompassing color, psychology, typography, and graphical elements, to communicate the brand’s personality. A compelling visual identity is the brand’s recognizable face, leaving a lasting imprint on consumers and forging emotional connections.
6. Trademark screening
Trademark screening is part of legal protection. This involves a thorough search of trademark offices to identify potential conflicts, mitigate risks, and safeguard brand identity. This task is carried out by an experienced trademark attorney.
Our mission
Accelerate Business Growth
We believe that great branding creates trust, opens new sales channels, and accelerates value creation.
What Shapes a Brand?
A valuable brand comes with an easy-to-remember name and a matching .com domain. The .com domain is an intrinsic part of creating a brand in a digital world. It is the foundation for building a business. A weak foundation will force you to invest more in advertising and promotional costs, while a strong one will save you money on a long-term basis.
World-class Brands
Rising Stars
The cost of creating a great brand is relatively low. As a start-up with a solid business concept, it will help you attract interest to the company and facilitate the financing process. As a mature company, it will represent a steady competitive advantage and strengthen consumer and business trust, sales, goodwill, and company valuation. Interestingly, a weak brand may end up costing a fortune due to low brand recall, low consumer trust, higher advertisement costs, and lower valuation.
Branding Advantages
Minimize Ad Costs
Maximize brand recall with a memorable brand and improve the effectiveness of ad campaigns.
Ignite Value Creation
Improve business perception. Create goodwill and grow the brand equity.
Establish Credibility
Build trust and signal confidence that the business is in for the long run.
Boost Traffic
Improve communication, SEO, and type-in traffic, and word of mouth.
FAQ
Seeking to enhance your brand’s presence? Reach out to us today, and let’s craft a strategic plan for your success.
We charge USD 1,000 to present 3 brand names that we believe could fit your business. The names we suggest will have a matching .com domain for sale in your price range.
Estimate 6-figures USD to acquire an up-and-rising premium domain and 7-figures USD to acquire a world-class premium domain.
VERYL represents a select number of premium domains, but our brand naming service is not limited to the domains we represent.
You can expect the process to take approximately 2 weeks. We work efficiently and are always mindful of deadlines.
Throughout the process, you will be introduced to the team, and we will work together to shape a brand with a truly unique identity.
We recommend engaging our service for 3 names to start with. However, if your project requires a wider variety of names, please discuss it with us.
A great brand embodies several key characteristics. Among these, two stand out as paramount: memorability and a matching .com domain.
If your brand name goes beyond generic descriptions, it is advisable to consider protecting it. Registering your trademark with the appropriate office can offer added safeguards against potential imitations.
Please note that we are not lawyers. Trademark screening is provided by a trademark attorney. For further information and insight, please refer to a legal specialist.
As a company policy, we only recommend brand names in combination with a .com domain.
Although alternatives to .com exist, it is widely understood that:
- Leading blue-chip companies do business with .com.
- .com is the only extension recognized, understood, and adopted worldwide.
- Owning the .com of your brand name mitigates brand confusion.
- Perception through consumer trust and credibility in a product or service is enhanced.
- Over the past decades, .com domains have proven to be a store of value and appreciating digital asset.
Generally, a premium domain is considered to be one that holds significant value due to its brandability and characteristics:
.com
The .com extension is globally recognized and favored by major companies worldwide.
Short and memorable
The shorter and more memorable a domain is, the more attractive and valuable it is. Short domains are defacto very limited in supply.
Keyword rich
A domain containing keywords, or words, that are popular in English. If the words are related to your business, this can be additionally advantageous (e.g. Hotels.com).
Yes, our service is discretionary. You may browse our selected premium domains, and find a suitable domain.
VERYL’s team is truly global, and we pride ourselves on our diverse backgrounds. We’re fluent in English, French, German, Swiss-German, Italian, Spanish, and Greek. Our team has lived and worked on 3 continents and is well-equipped to deliver brand names that resonate across diverse audiences.
Upon request, we can test a brand name in almost any country or language. We can recommend European languages (French, Italian, German, Spanish) and select Asian languages. Keep in mind that one country doesn’t equate to one language; for instance, China has numerous languages, and numerics are the only common denominator!
An extra service where we bring your brand name to life! We work alongside talented graphic designers to craft your brand kit ensuring your company is represented consistently and appealingly across all types of content.